Maybe I will, maybe I won't : what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation
Year of publication: |
2009
|
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Authors: | Smith, Brian D. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 6, p. 473-485
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Subject: | Marketingmanagement | Marketing management | Erwartungsbildung | Expectation formation | Motivation | Betriebswirtschaftliches Ziel | Corporate objective |
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