Given that consumers value quality, and such advertising content informs consumers' beliefs about quality, it is not … surprising that high quality brands emphasize quality in their advertising content. What is less obvious is whether firms with … lower quality brands should also follow suit and emphasize quality in their advertising to signal a higher quality. We …

perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a … suggestion for advertisers that diversifying an advertising message can be an eff ective marketing strategy. …

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …

communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …

Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand …'s advertising effort, performing this task both in the static and in the dynamic game. then, I show that an analogous result emerges …'s advertising effort; and (ii) by using a contract which is linear in the brand equity, in the dynamic case. …

the impact of brand reputation and product information on consumers' attitude in mobile advertising and explored whether …

. Guerrilla advertising is one of the growing marketing techniques which are used by advertising industry that makes a use of … research is causal. The buying behavior of consumer is taken as a dependent variable and guerrilla advertising as an … found that there is a significant impact of guerrilla advertising on consumer buying behavior …

available A/B testing dataset from advertising, and real datasets collected from the Brand Lift Testing platform at LinkedIn …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …