Economics and Politics of Advertising : Evidence from the Enlarging European Union
Year of publication: |
2007
|
---|---|
Authors: | Kshetri, Nir ; Williamson, Nicholas ; Schiopu, Andreea |
Publisher: |
[S.l.] : SSRN |
Subject: | EU-Mitgliedschaft | EU membership | EU-Staaten | EU countries | Werbung | Advertising |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, Vol. 41, pp. 3-4, 2007 |
Classification: | C12 - Hypothesis Testing ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K., (2016)
-
Coordinating static and dynamic supply chains with advertising through two-part tariffs
Lambertini, Luca, (2013)
-
The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana, (2023)
- More ...
-
Kshetri, Nir, (2007)
-
Economics and politics of advertising: evidence from the enlarging European Union
Kshetri, Nir, (2007)
-
Kshetri, Nir, (2014)
- More ...