Adoption of foreign-developed technology by firms in developing nations will accelerate the speed by which they become globally competitive in new product development. In this study, we build and empirically test an extension of the technology acceptance model (TAM) - the "extended TAM" -...

The initial screening of a new product idea is critically important. Risky projects (i.e., those with high probabilities of failure) need to be eliminated early before significant investments are made and opportunity costs incurred. Unfortunately, previous research suggests that it is often...

In the race to bring new products to market, a company may be tempted to cut corners in the new product development (NPD) process. And a hostile environment - that is, one marked by intense competition and rapid technological change - only heightens the pressure to reduce NPD cycle time....

In the quest for successful innovation, the importance of the R&D/marketing interface is virtually unquestioned. For many organizations, however, effective integration of technical and marketing functions is difficult, if not impossible. Despite seemingly widespread understanding of fundamental...

Conventional wisdom might lead us to conclude that the various disciplines involved in product development and management are often at cross-purposes. For example, practitioners from R&D and engineering have been known to suggest that marketing fails to understand the technical trade-offs...

The development of an effective recruitment strategy that attracts and secures entry-level logistics talent is essential to maintain corporate performance. To accomplish this, firms need to understand the attribute importance as well as the preferences of job applicants so that information can...