Showing 108,991 - 109,000 of 110,068
Purpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill‐in or major trips to buy groceries. By doing so, we take into consideration that consumers patronise multiple (store based) formats depending on the...
Persistent link: https://www.econbiz.de/10014803436
Purpose – Faced with an increasingly open society, retail concentration and population change, the purpose of this paper is to consider the challenges and potential for small towns to compete for custom from their residents. Design/methodology/approach – Retail challenges and potential are...
Persistent link: https://www.econbiz.de/10014803438
Purpose – The purpose of this paper is to explore consumer patronage of extreme value retailers in the USA. Design/methodology/approach – The paper employs a sample generated from Retail Forward panel data ( n =1,107) to explore consumer patronage of extreme value retailers. Descriptive...
Persistent link: https://www.econbiz.de/10014803442
Purpose – Since web sites are collection of several features, this paper examines web site interactivity – objective and subjective – at the feature level in terms of three underlying dimensions. The purpose of this paper is to understand the distinction between objective and subjective...
Persistent link: https://www.econbiz.de/10014803443
Purpose – The purpose of this paper is to develop a multiple‐indicator‐multiple‐cause (MIMIC) model that assesses the relative influence of various e‐shopping web site design attributes on e‐shopping web site usage intention. Design/methodology/approach – Data from a survey of 261...
Persistent link: https://www.econbiz.de/10014803445
Purpose – The purpose of this paper is to explore how consumers respond to price promotions in stores and on internet channels during a holiday season. Since holiday shopping has long been considered promotion intensive and multichannel shopping is increasing, it is important to understand...
Persistent link: https://www.econbiz.de/10014803446
Purpose – The purpose of this paper is to examine the category‐level differences of both risk perception and brand … extends the work of Batra and Sinha by also examining the PLB effects of brand loyalty and price‐quality by product category …‐quality association and brand loyalty influence consumer proneness to buy PLBs. In addition, income, education and household size are …
Persistent link: https://www.econbiz.de/10014803447
role in building a retail brand. It addresses how consumer involvement influences perception of retailer attributes, which … affects customer‐based retail brand equity when considering retailers as brands. Design/methodology/approach – A model is …‐based retail brand equity and the moderating role of consumer involvement. The empirical study is based on a sample of 3 …
Persistent link: https://www.econbiz.de/10014803450
Purpose – One of the fastest growing segments of the American adult population is adults over 65‐years old. This group is refereed to as “silver seniors.” Understanding the silver citizen market requires an in‐depth knowledge of seniors' attitudes and lifestyles. The purpose of this...
Persistent link: https://www.econbiz.de/10014803454
Purpose – An understanding of consumer behaviour will enable service providers to segment their client base and target specific customer groups with strategies designed to meet their retail needs. Hence, an insight into and understanding of how consumers interact with and evaluate a retail...
Persistent link: https://www.econbiz.de/10014803455