Boyd Thomas, Jane; Lee Okleshen Peters, Cara - In: International Journal of Retail & Distribution Management 37 (2009) 12, pp. 1018-1040
Purpose – One of the fastest growing segments of the American adult population is adults over 65‐years old. This group is refereed to as “silver seniors.” Understanding the silver citizen market requires an in‐depth knowledge of seniors' attitudes and lifestyles. The purpose of this...