Online advertising often involves targeting ads to certain types of consumers where ads are commonly sold by generalized second price auctions. However, such an auction or mechanism could be considered unfair if similar consumers are consistently shown different ads or consistently receive...

Google's new “Interest Based Advertising” (IBA) program represents the company's first foray into what is generally called “Online Behavioral Advertising”: In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content...

This paper aims at assessing whether universities improve their enrollment in traditional taught in-person programs by providing MOOCs (Massive Open Online Courses). Focusing on French universities, we look at the impact on enrollment figures of providing MOOC on France Université Numérique...

In the present paper through an empirical analysis it will be pointed out that e-shopping improves income distribution, while economic and financial crisis worsen it. Data are taken from Eurostat. The elaboration of these panel data is made feasible by means of the Eviews software package

On social media platforms, unsafe and unlawful materials might hurt advertisers by generating ``brand safety issues''. Users instead might prefer or dislike such content. We study the incentive of an ad-funded platform to design its content policy and moderate unsafe content. When advertisers...

Purpose: This research identifies the critical factors of online service delivery of electronic commerce (ecommerce) websites, including website attractiveness, website functionality, website security and consumer fulfillment during an unprecedented Coronavirus (COVID-19) pandemic....

In communication, information, and other industries, three-part tariffs are increasingly popular. A three-part tariff is defined by an access price, an allowance, and a marginal price for any usage in excess of the allowance. Empirical nonlinear pricing studies have focused on consumer choice...