Mithas, Sunil; Tafti, Ali R.; Bardhan, Indranil; Goh, … - 2014
Do information technology (IT) investments improve firm profitability? If so, is this effect because such investments … profitability compare with that of advertising and research and development (R&D)? These are important questions because investments … positive impact on profitability. Importantly, the effect of IT investments on sales and profitability is higher than that of …