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Contextualising brand consumption experiences: a multi-modal enabling technique

Bulmer, Sandy; Buchanan-Oliver, Margo - In: Qualitative Market Research: An International Journal 17 (2014) 2, pp. 151-167

Purpose – The purpose of this paper is to elaborate on a novel multi-modal enabling technique for contextualising brand consumption experiences. Design/methodology/approach – A multi-modal interpretive narrative approach is presented as a means of investigating brands as experiential...

Persistent link: https://www.econbiz.de/10014987482

Co-creating sustainability : transformative power of the brand

Palakshappa, Nitha; Bulmer, Sandy; Dodds, Sarah - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 9/10, pp. 820-850

Persistent link: https://www.econbiz.de/10015050095

Sustainability, brand authenticity and Instagram messaging

Bulmer, Sandy; Palakshappa, Nitha; Dodds, Sarah; … - In: Journal of business research : JBR 175 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014549576

Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions

Kemp, Gillian; Eagle, Lynne C. - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 117-128

Persistent link: https://www.econbiz.de/10003779386

Medicalization and marketing

Brennan, Ross; Eagle, Lynne C.; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-22

Persistent link: https://www.econbiz.de/10003955546

Persuading young consumers to make healthy nutritional decisions

Brennan, Ross; Dahl, Stephan; Eagle, Lynne C. - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 635-655

Persistent link: https://www.econbiz.de/10008654293

Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science

Eagle, Lynne C.; Case, Peter; Low, David R. - In: Contemporary issues in social marketing, (pp. 21-40). 2013

Persistent link: https://www.econbiz.de/10011431900

Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media

Eagle, Lynne C.; Morey, Yvette; Dahl, Stephan - In: Current insights and future trends : [extended versions …, (pp. 237-247). 2012

Persistent link: https://www.econbiz.de/10009748096

Is food advertising culture-bound? : contradictory results from three European countries

Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne C. - In: Journal of customer behaviour 12 (2013) 2/3, pp. 227-246

Persistent link: https://www.econbiz.de/10010233728

Marketing communications

Eagle, Lynne C.; Dahl, Stephan; Czarnecka, Barbara; … - 2015

Persistent link: https://www.econbiz.de/10010400067