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Is pharmaceutical detailing informative? : evidence from contraindicated drug prescriptions
Huang, Guofang; Shum, Matthew; Tan, Wei - In: Quantitative marketing and economics : QME 17 (2019) 2, pp. 135-160
Persistent link: https://www.econbiz.de/10012098703
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Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? : evidence from parity laws
Nathenson, Robert; Richards, Michael R. - In: International journal of health economics and management 18 (2018) 3, pp. 321-336
Persistent link: https://www.econbiz.de/10012025924
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Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T. - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
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The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo - In: International journal of pharmaceutical and healthcare … 11 (2017) 4, pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
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Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo; Park, Jin Seong - In: Health marketing quarterly 35 (2018) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
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The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.; Hsieh, Meng-Hua; Grover, Aditi - In: Health marketing quarterly 36 (2019) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua; Zhuk, Anna - In: Health marketing quarterly 36 (2019) 3, pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
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Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen; Helme, Donald W. - In: Health marketing quarterly 34 (2017) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10011791304