Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Joshua Fogel and Anna Zhuk
| Year of publication: |
2019
|
|---|---|
| Authors: | Fogel, Joshua ; Zhuk, Anna |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 36.2019, 3, p. 220-235
|
| Subject: | Advertising | direct-to-consumer prescription medications | physicians | social media | Ärzte | Physicians | Social Web | Social web | Arzneimittel | Pharmaceuticals | Werbung | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2019.1618009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200141