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Product patents and access to innovative medicines in a post-trips-era

Watal, Jayashree; Dai, Rong - 2019 - Manuscript date: 28 March 2019

This WTO working paper studies availability and affordability of new and innovative pharmaceuticals in a post-TRIPS era … the introduction of product patents in pharmaceuticals affect the likelihood of pharmaceutical firms to launch new and … finds that introduction of product patent for pharmaceuticals in the patent law has a positive effect on launch likelihood …

Persistent link: https://www.econbiz.de/10011992779

The welfare impact of parallel imports : a structural approach applied to the German market for oral antidiabetics ; conference paper

Duso, Tomaso; Herr, Annika; Suppliet, Moritz - 2014 - Preliminary version

We investigate the welfare impact of parallel imports using a large panel data set containing monthly information on sales, ex-factory prices, and further product characteristics for all 700 antidiabetic drugs sold in Germany between 2004 and 2010. We estimate a two-stage nested logit model of...

Persistent link: https://www.econbiz.de/10010481411

Reference pricing and cost-sharing : theory and evidence on German off-patent drugs ; conference paper

Herr, Annika; Stühmeier, Torben; Wenzel, Tobias - 2014

-patent pharmaceuticals. We present a theoretical model with price-sensitive and loyal consumers that shows that a decrease in the reference …

Persistent link: https://www.econbiz.de/10010489291

Effect of celebrity endorsement in advertising activities by product type

Karasiewicz, Grzegorz; Kowalczuk, Martyna - In: International journal of management and economics 44 (2014), pp. 76-93

Persistent link: https://www.econbiz.de/10011417546

Unintended effects of incentivizing consumers to recommend a favorite brand

Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223

Persistent link: https://www.econbiz.de/10011376491

Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10011298746

Role of advertising and promotion in brand equity creation

Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32

Persistent link: https://www.econbiz.de/10011304633

Using corporate advertising to improve public perception of energy companies

Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356

Persistent link: https://www.econbiz.de/10010387290

Influence of advertising on brand personality in the airline sector : the case of Spain

Cervera-Taulet, Amparo; Schlesinger, Ma. Walesska; … - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 445-454

Persistent link: https://www.econbiz.de/10010199567

Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model

Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245

Persistent link: https://www.econbiz.de/10010345151