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Brand reallocation and market concentration

Pearce, Jeremy; Wu, Liangjie - 2024

We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We study the matching process between transferable brand...

Persistent link: https://www.econbiz.de/10015062505

Umbrella branding in pharmaceutical markets

Suppliet, Moritz - In: Journal of health economics 73 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012495806

Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs

Siddiqi, Arslan Ahmad; Ali Shah, Syed Zulfiqar - In: International journal of pharmaceutical and healthcare … 11 (2017) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10011705008

Direct-to-consumer prescription medication advertisements and use of different types of media

Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72

Persistent link: https://www.econbiz.de/10012427422

Advertising, Brand Loyalty and Pricing

Chioveanu, Ioana - 2022

I consider an oligopoly model where, prior to price competition, firms invest in persuasive advertising and induce … advertising is introduced to homogeneous product markets, provides an alternative explanation for price dispersion phenomena …. Despite ex ante symmetry, the equilibrium profile of advertising outlays is asymmetric. It follows that endogenously …

Persistent link: https://www.econbiz.de/10013297778

The impact of market structure and advertising on brand princing in processed food products

Wills, Robert Louis - 1983

Persistent link: https://www.econbiz.de/10003022368

Lo, Andrew W. - 2020

Current business models have struggled to support early-stage drug development. In this paper, we study an alternative financing model, the mega-fund structure, to fund drug discovery. We extend the framework proposed in previous studies to account for correlation between phase transitions in...

Persistent link: https://www.econbiz.de/10012822897

Uncertainty and Experimentation in Pharmaceutical Demand : Anti-Ulcer Drugs

Crawford, Gregory S.; Shum, Matthew - 2015

Due to differences in the effectiveness and side effects of different drugs, uncertainty is an important component of prescription drug choice. This uncertainty can cause patients and doctors to experiment with different drugs until they find a good match. In this paper, we specify and estimate...

Persistent link: https://www.econbiz.de/10014203671

Consumer Learning and Heterogeneity : Dynamics of Demand for Prescription Drugs after Patent Expiration

Ching, Andrew T. - 2012

This paper investigates whether aggregate consumer learning together with consumer heterogeneity in price sensitivity could explain why (i) there is a slow diffusion of generic drugs into the market, and (ii) brand-name originators keep increasing their prices over time even after the number of...

Persistent link: https://www.econbiz.de/10014047796

Pharmaceutical prices under regulation : tiered co-payments and reference pricing in Germany

Herr, Annika; Suppliet, Moritz - 2012

Many countries with national health care providers and health insurances regulate the market for pharmaceuticals to … (no. of firms) suggests a significant but small negative correlation with prices. -- pharmaceuticals ; prices ; co …

Persistent link: https://www.econbiz.de/10009522774