National Rural Employment Guarantee Act 2005, later renamed as “Mahatma Gandhi National Rural Employment Guarantee Act” (MGNREGA) is an Act which guarantees the “right to work” in rural India. MGNREGA in its framework has provisions for creation of durable rural assets with the...

Abstract: Globalization has prompted a huge change in demand and supply of Agri processing industry. Convergence of taste and preferences at consumer level, dominance of big retail chains, and other related changes seek high level of certainty and standardization across the value chain. This...

The fundamental studies of consumer behaviour establish the groundwork for quantitative studies that examine both the theories that already exist and the latest trends in consumer behaviour. The study focuses on how consumers decide what to buy and how they make those decisions. The purpose of...

Globalization led to a radical change in agri-business industry. The taste and preference of consumers which ever since remained divergent in nature, started converging. Mom and pop stores started conceding ground to the big retail chains. The homogeneity of demand and dominance of structured...

In India fodder sub-sector of Agriculture sector’s direction for future is vague in nature. Though Government of India through various cells like IGFRI, Fodder cell in animal husbandry department taking innumerable initiatives to change the fodder management status in India. But this...

In every nation’s agricultural sector, fodder and livestock are two core sub sector which contributes hugely in the particular countries national economy. Fodder is an agricultural term for animal feed and fodder crops are those plants that are raised to feed livestock. Basically, fodders are...

Purpose: The study's major goal is to determine the impact of covid 19 and identify the factors which influence consumer online and offline buying behaviour in South Asian nations during the Covid 19 crisis.Design/methodology/approach: To achieve the goals, a review of conceptual and empirical...