Mobile application usage is becoming an essential activity in many people's daily lives. Compared with PC internet, mobile internet usage is ubiquitous, temporally fragmented, and more context-dependent. Thus far research is limited on the mechanism of mobile app usage and the effects of...

Due to the relentless development of social media marketing, firms increasingly rely on a combination of verbal and visual elements to communicate with consumers and attract their attention. The present research investigates how the semantic relationship between text and image information...