Purpose: Having Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process, organizational and marketing innovations) on tourist satisfaction; subsequently, towards the development of...

Objective – This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique – The research data has been collected through the use of an...

Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and...