Gender Differences in Perceptions and Attitudes Toward Online Shopping : A Study of Malaysian Consumers
Year of publication: |
2019
|
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Authors: | Yet Mee, Lim ; Boon Liat, Cheng ; Cham, Tat Huei ; Ng, Caryn ; Tan, Jue Xin |
Publisher: |
[S.l.] : SSRN |
Subject: | Malaysia | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Lim, Y. M., Cheng, B. L., Cham, T. H., Ng, C. K. Y., & Tan, J. X. (2019). Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers. Journal of Marketing Advances and Practices, 1(2), 11-24 Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments July 1, 2019 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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