With the virtual elimination of tariffs and quotas under the General Agreement on Trade and Tariffs/World Trade Organization (GATT/WTO) regime, anti-dumping (AD) has emerged as a key instrument of protection. In recent times there has been a sharp increase in anti-dumping initiations by many of...

Supply Chain Management (SCM) has come to stay as a key driver of business success and source of competitive advantage. Aligning business process through corporate restructuring is an age-old phenomenon. But more significantly, streamlining flow of goods and services along with that of...

Supply Chain Management (SCM) is essential for the survival and growth of any organization. It removes the communication barrier and helps in reducing redundancies through coordinating, monitoring and controlling processes. A supply chain involves two cycles and each is performed at the...

The paper provides insights into factors driving customer preference in the financial services industry. In particular, it aims at understanding the role of Country of Origin (COO) (and also customer involvement) in brand choice behavior of Indian customers in selecting credit card services from...

The concept of bull whip effect remains a critical issue in the supply chain of products in global market. A small variance in the demands of the downstream end-customers may cause dramatic variance in the procurement volumes of upstream suppliers via the bull whip effect under the condition...

Customer satisfaction is a strategic goal of any organization, including service organizations. Various factors influence customer satisfaction — both external and internal. Response, assurance, tangibility, empathy and reliability are the five dimensions of service quality. Though these...

Building Brands in Indian market is on an evolutionary process. The behavior of Indian consumer can not be simply grouped as emerging market behavior. The demand level in the emerging market is flat at the base and the consumption is more commodities centric. The customers choose products and...