We present a signalling model, based on ideas of Phillip Nelson, in which both the introductory price and the level of directly "uninformative" advertising or other dissipative marketing expenditures are choice variables and may be used as signals for the initially unobservable quality of a...

Cover -- Half-title -- Title -- Copyright -- Table of Contents -- Preface -- Foreword -- CHAPTER ONE: Getting to Work -- 1.1 Politics Sets the Stage -- 1.2 Designing for Multiple Goals -- 1.2.1 Substitutes and Complements -- 1.2.2 New Zealand's Rights Auction -- 1.2.3 Better Auction Designs --...