The p-beauty contest is a multi-player number guessing game that is widely used to study strategic behavior. Using new data from a specially-designed web experiment, we examine the evidence in favor of a popular class of behavioral economic models called k-step thinking models. After fitting a...

This paper considers the history of key words used in Marketing Science to develop insights regarding the evolution of marketing science. Several findings emerge. First, pricing and game theory are the most ubiquitous words. More generally, the 3C’s and 4P’s predominate, suggesting key words...

Internet news and search sites often excerpt content from and link to competing news outlets. On the one hand, providing outbound links can make the linking site more attractive, even to the point of stealing traffic from the linked sites. Regulatory policy, such as the European Union’s...