Twitter, one of the several major social media platforms, has been identified as an influential factor to financial markets by multiple academic and professional publications in recent years. The motivation of this study hinges on the growing popularity of the use of social media and the...

Economic value analysis is the process of quantifying financial impact of any goods or services provided by an organization. With the advent in online product reviews and recommendation system's digital network, it becomes quintessential for organizations to be able to measure and analyze the...