The launching of a new product is an essential strategy for the survival and success of a company. However, in certain cases, it can reduce the results obtained by another product of the same company. This fact is named cannibalism. Following by a review of the literature on cannibalism between...

The BRICS countries have aspirations to achieve sustainable development in their economies and environmental protection. These aspirations have an important social aspect in the area of employment protection as it relates to ensuring fair development. In order to establish national standards for...

This article investigates aspects related to the adoption of ecodesign practices by companies. It is descriptive in nature, based on a quantitative survey. We considered 10 indicators of ecological design principles and ecodesign practices, obtained from a review of the relevant literature, and...

Creativity is generally associated with the innovation and change. The most creative companies have also been the first to innovate in marketing and advertising, indiscriminately. The creativity that took form depends on the things to which people and businesses give value, in what they believe....

The purpose of this article is to understand consumer behavior on the disposal of fluorescent lamps used in Sao Paulo, Brazil. The research discusses the consumer's decision on recycling, environmental aspects of disposal of fluorescent lamps and reverse logistics. Regarding methodology...

Research addresses the competitiveness of medical services and evaluates the size of gaps concerning dysfunctions strategic, competitive and operational. Investigate strategic dysfunction and the impact of operational dysfunction in ophthalmology clinics. The sample consists of subjects related...

Information has always been a major ingredient in education. The rapidly expanding network to access, electronic libraries and databases provides the basis for a potential learning revolution. New media gives students access to vast amounts of information and will move the locus of power from...

This paper presents a reflection on the production of audiovisual course materials for long distance Administration/ Business courses. It introduces two theories related to the teaching-learning process that guide the production of audiovisual materials and check students' perception of their...