Previous theoretical research has identified three primary effects of a product proliferation strategy: (1) a broad product line can increase overall demand, (2) a broad product line can affect supply by increasing costs, and (3) broad product lines can have strategic consequences (e.g., long...

Marketing is a field that is rich in data. Our data is of high quality, often at a highly disaggregate level, and there is considerable variation in the key variables for which estimates of effects on outcomes such as sales and profits are desired. The recognition that, in some general sense,...

This study investigates tourist consumption responses toward tourism innovation. To measure tourist responses, this study posits three key consumption drivers, namely social esteem, desire for experiential travel, and avoidance against rituality of tourism settings (a subscale of need for...

This study investigates tourist consumption responses toward tourism innovation. To measure tourist responses, this study posits three key consumption drivers, namely social esteem, desire for experiential travel, and avoidance against rituality of tourism settings (a subscale of need for...

To operate effectively in global markets, marketing managers need to understand that consumer response to globalization may be more complex than is commonly assumed. We examine a proposed conceptual framework to describe consumers' responses to globalization through a cross-national survey on...

There are two main platforms for mobile applications, Apple iOS and Android. Using data from 6 applications with hundreds of millions of users, we first show that the shocks that impact installs on one platform are correlated with the shocks on the other platform with an average correlation...

In this paper, we empirically estimate a descriptive model of firm product line decisions in the personal computer industry over the period 1981-1992. Our analysis incorporates the firm's initial choice of the direction of a product line change (i.e., the product line can be expanded,...

The Web has become a major laboratory of what consumers search, comment upon, and purchase in the real economy. This paper leverages a mash-up of online Google search and of social media (Twitter, Facebook, and others) to “nowcast” the relative product sales performance of telecoms companies...

This paper leverages the interface Google Insights for Search to 'nowcast' Belgian macro-economic indicators such as retail consumer spending and unemployment. Using a general ECM framework, the analysis demonstrates that economic fluctuations correlate with Google search intensity. In...

The media industry has undergone a fundamental shift over the last decade as new online distribution channels have proliferated in an unprecedented manner. Although mobile devices have experienced rapid adoption among consumers, their effect on consumer behavior and their subsequent implications...