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In this paper, we empirically estimate a descriptive model of firm product line decisions in the personal computer industry over the period 1981-1992. Our analysis incorporates the firm's initial choice of the direction of a product line change (i.e., the product line can be expanded,...
Persistent link: https://www.econbiz.de/10014036602
The media industry has undergone a fundamental shift over the last decade as new online distribution channels have proliferated in an unprecedented manner. Although mobile devices have experienced rapid adoption among consumers, their effect on consumer behavior and their subsequent implications...
Persistent link: https://www.econbiz.de/10014037379
While a considerable body of research examines the strategic orientation-innovation relationship, findings in that literature have been mixed. This article calls attention to an under-investigated problem: the composite, multi-dimensional conceptualization and measurement of most strategic...
Persistent link: https://www.econbiz.de/10014041588
The failure of firms in the face of technological change has been a topic of intense research and debate, spawning the theory (among others) of disruptive technologies. However, the theory suffers from circular definitions, inadequate empirical evidence, and lack of a predictive model. The...
Persistent link: https://www.econbiz.de/10014045095
This paper proposes a model to determine the direct and moderating effects of COVID-19 on the overall satisfaction of cultural tourists with the heritage destination visited. The hypotheses put forward in the model have been tested employing non-linear structural equation models (SEM), estimated...
Persistent link: https://www.econbiz.de/10014518817
The failure of firms in the face of technological change has been a topic of intense research and debate, spawning the theory (among others) of disruptive technologies. However, the theory suffers from circular definitions, inadequate empirical evidence, and lack of a predictive model. The...
Persistent link: https://www.econbiz.de/10013094618
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It...
Persistent link: https://www.econbiz.de/10011335493
A reduction in search costs is generally believed to make markets more competitive. However, the effect may be mitigated or amplified if consumers must pay costs for switching products. This paper investigates how search costs affect prices in the presence of switching costs using U.S. domestic...
Persistent link: https://www.econbiz.de/10012034777
This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of...
Persistent link: https://www.econbiz.de/10012034815
Statistical cluster techniques are applied in the development of two new taxonomies of manufacturing industries. The first focuses on the distinction between exogenous, location dependent comparative cost advantages, such as the relative abundance of capital or labour, and endogenously created...
Persistent link: https://www.econbiz.de/10011435047