Interventions to decrease meat consumption are often only implemented for short periods of time, and it is unclear how they might have lasting effects. We combine student canteen consumption (over 270, 000 purchases made by over 4, 500 guests) and survey data (N 800) to study how a one-month...

Interventions to decrease meat consumption are often only implemented for short periods of time, and it is unclear how they might have lasting effects. We combine student canteen consumption (over 270, 000 purchases made by over 4, 500 guests) and survey data (N 800) to study how a one-month...

We investigate the role of information strategy in shifting the purchasing preferences of “green” organic consumers towards a subset of “greener” products that foster adaptation to climate change. We focus on organic pasta, a widely consumed food, to conduct field experiment that...

We report the results of an original experiment that was designed to test the strength and robustness of the attraction effect. Rather than the usual simple tests for this effect, we consider a conceptually simple consumer purchasing task where alternatives are however difficult to evaluate. For...

In this paper we provide choice-process experimental evidence that the attraction effect is a short-term phenomenon, that disappears when individuals are given time and incentives to revise their choices. The attraction (or decoy) effect is the most prominent example of context effects, and it...

We report the results of an original experiment designed to test the strength and robustness of the attraction effect. We consider a conceptually simple consumer purchasing task where alternatives are however difficult to evaluate. For the attraction effect to be observed, the consumer must go...

This study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model (SEM) to analyze and test hypotheses by surveying...

By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that...

Commuting is a significant aspect of workers' daily routines and is associated with various negative outcomes. Traditional literature often models commuting from an urban perspective, focusing on the trade-off between commuting and housing. This paper offers an alternative view by using a...

Purpose -The present study examines the factors that have an impact on “customer satisfaction” in the context of private utility companies. The main purpose of the study is accomplished through the development and the empirical testing of a conceptual framework (research model). The proposed...