From fantasy football to virtual professors, the Internet is a key concept in marketing education — and the learning process. This literature review and gap analysis investigates the recent publications concerning the Internet and marketing education in The Journal of Marketing Education. The...

LISREL is considered one of the most robust software packages for Structural Equation Modeling with covariance matrices, while it is also considered complex and difficult to use. In this special issue of the Brazilian Journal of Marketing, we aim to present the main functions of LISREL, its...

We highlight the current state-of-the-art and identify trends that are likely to shape the role of marketing research in the future. We discuss the growing importance of marketing research and some of the factors that are driving its importance. The redefinition of the marketing researcher and...