Hu, Nan; Liu, Ling; Tripathy, Arindam; Yao, Lee J. - In: Journal of Business Research 64 (2011) 12, pp. 1361-1368
This study empirically examines the effect of a non-traditional information source, namely a firm's blog visibility on the capital market valuation of firms. After controlling for earnings, book value of equity and other value relevant variables, such as traditional media exposure, R&D spending,...