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Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan; Srinivasan, Raji; Vadakkepatt, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
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Interfirm IT capability profiles and communications for cocreating relational value : evidence from the logistics industry
Rai, Arun; Pavlou, Paul A.; Im, Ghiyoung; Du, Steve - In: Management information systems : mis quarterly 36 (2012) 1, pp. 233-262
Persistent link: https://www.econbiz.de/10009509629
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On product uncertainty in online markets : theory and evidence
Dimoka, Angelika; Hong, Yili; Pavlou, Paul A. - In: Management information systems : mis quarterly 36 (2012) 2, pp. 395-426
Persistent link: https://www.econbiz.de/10009551674
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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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Visions and voices on emerging challenges in digital business strategy
Bharadwaj, Anandhi; El Sawy, Omar A.; Pavlou, Paul A.; … - In: Management information systems : mis quarterly 37 (2013) 2, pp. 633-662
Persistent link: https://www.econbiz.de/10009747399
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Digital business strategy : toward a next generation of insights
Bharadwaj, Anandhi; El Sawy, Omar A.; Pavlou, Paul A.; … - In: Management information systems : mis quarterly 37 (2013) 2, pp. 471-482
Persistent link: https://www.econbiz.de/10009747415
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NeuroIS : the potential of cognitive neuroscience for information systems research
Dimoka, Angelika; Pavlou, Paul A.; Davis, Fred D. - In: Information systems research : ISR 22 (2011) 4, pp. 687-702
Persistent link: https://www.econbiz.de/10009413421
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Swift guanxi in online marketplaces : the role of computer-mediated communication technologies
Ou, Carol Xiaojuan; Pavlou, Paul A.; Davison, Robert M. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 209-230
Persistent link: https://www.econbiz.de/10010258242
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Marketing in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.; Pavlou, Paul A. - In: Journal of marketing 78 (2014) 1, pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
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On the longitudinal effects of IT use on firm-level employment
Atasoy, Hilal; Banker, Rajiv D.; Pavlou, Paul A. - In: Information systems research : ISR 27 (2016) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10011460101