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Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
Liechty, John C.; Fong, Duncan K.H.; Desarbo, Wayne S. - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10006876991
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Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of...
DeSarbo, Wayne S.; Degeratu, Alexandru M.; Wedel, Michel; … - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 426-441
Persistent link: https://www.econbiz.de/10006898242
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Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of...
DeSarbo, Wayne S.; Degeratu, Alexandru M.; Wedel, Michel; … - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 426-441
Persistent link: https://www.econbiz.de/10006898288
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A latent structure double hurdle regression model for exploring heterogeneity in consumer search patterns
DeSarbo, Wayne S.; Choi, Jungwhan - In: Journal of econometrics 89 (1999) 1, pp. 423
Persistent link: https://www.econbiz.de/10006786597
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A Bayesian multidimensional scaling procedure for the spatial analysis of revealed choice data
DeSarbo, Wayne S.; Kim, Youngchan; Fong, Duncan - In: Journal of econometrics 89 (1999) 1, pp. 79-108
Persistent link: https://www.econbiz.de/10006786611
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Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance
Desarbo, Wayne S.; Anthony Di Benedetto, C.; Michael Song; … - In: Strategic management journal 26 (2005) 1, pp. 47-74
Persistent link: https://www.econbiz.de/10006809939
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A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference-Choice Judgments
DeSarbo, Wayne S.; Kim, Juyoung; Choi, S.Chan; … - In: Journal of consumer research : JCR ; an … 29 (2002) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10006654763
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The Joint Spatial Representation of Multiple Variabie Batteries Collected in Marketing Research
DeSarbo, Wayne S.; Wu, Jianan - In: Journal of marketing research : JMR 38 (2001) 2, pp. 244-253
Persistent link: https://www.econbiz.de/10006658297
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A Bayesian approach to the spatial representation of market structure from consumer choice data
DeSarbo, Wayne S.; Kim, Youngchan; Wedel, Michel; Fong, … - In: European journal of operational research : EJOR 111 (1998) 2, pp. 285-305
Persistent link: https://www.econbiz.de/10006669394
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An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
Sinha, Indrajit; DeSarbo, Wayne S. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 236-249
Persistent link: https://www.econbiz.de/10006670694