Latent Class Multidimensional Scaling Models (LCMDS hereafter) have been widely used in the marketing and psychometric literature to capture consumerspreference heterogeneity and market structure simultaneously. In LCMDS analysis, two types of utility models, the vector and the ideal point...

There are various aspects of marketing that require top management support and influential leadership, such as customer orientation and product development, but the concept of leadership is rarely discussed in the marketing literature. As the number of new marketing vice-presidents and chief...