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Mechanics of engendering customer loyalty : a conceptual framework
Srivastava, Medha; Rai, Alok Kr. - In: IIMB management review 30 (2018) 3, pp. 207-218
Persistent link: https://www.econbiz.de/10012028972
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The effects of service quality, image and trust on satisfaction and its impact on Syari’ah Bank customer loyalty in Palembang
Asiati, Diah Isnaini; Wibowo; Umar, Husein; Sitinjak, Tony - In: Business and Economic Research : BER 9 (2019) 1, pp. 295-316
Persistent link: https://www.econbiz.de/10012030418
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Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep - In: Strategies and tools for managing connected consumers, (pp. 46-69). 2020
Persistent link: https://www.econbiz.de/10012106733
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How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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Where do customer loyalties really lie, and why? : gender differences in store loyalty
Audrain-Pontevia, Anne-Françoise; Vanhuele, Marc - In: International journal of retail & distribution management 44 (2016) 8, pp. 799-813
Persistent link: https://www.econbiz.de/10011615488
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Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.; Stein, Alisha; Rabbanee, Fazlul K. - In: The service industries journal 36 (2016) 9/10, pp. 375-395
Persistent link: https://www.econbiz.de/10011579171