Mechanics of engendering customer loyalty : a conceptual framework
Medha Srivastava, Alok Kr. Rai
| Year of publication: |
2018
|
|---|---|
| Authors: | Srivastava, Medha ; Rai, Alok Kr. |
| Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 30.2018, 3, p. 207-218
|
| Subject: | Customer loyalty | Customer satisfaction | Emotional attachment | Preference | Premium | Patronage | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.iimb.2018.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012028972