This article reports a study of e‐business adoption among SMEs in the knowledge‐intensive service sector in three countries, the results of which contain a number of practical lessons and some much needed encouragement to laggards. The new spatial possibilities of internet‐based...

Purpose – The purpose of this paper is to: determine which criteria of the car insurance brokers' web sites are important or unimportant; establish how well those criteria are presented on the car insurance brokers’ web sites; and find out whether the consumer’s final decision to purchase...

Purpose – A fundamental internet marketing challenge is that consumers can quickly move from seeks to one web site to another if they cannot easily find what they want on a given web site. This paper address the web site navigational design issues associated with internet marketing....

Purpose – To provide an objective assessment of the current and future potential of China as an environment for the practice of internet marketing. Design/methodology/approach – The findings of a series of biennial longitudinal studies, published by a research centre operating under the...

Examines whether business really is undergoing a revolution or just the latest in a series of incremental changes with the universal and seemingly exponential spread of Internet technology. While it is tempting to regard the Internet as a unique challenge through its dual role as a driver of...

Purpose – Drawing from recent work on online social networking and communities of consumption, the purpose of this paper is to explore, identify, and postulate key factors facilitating the growth and success of marketing in virtual worlds. Design/methodology/approach – An empirical study was...