This paper provides a step-by-step guide to estimating discrete choice dynamic programming (DDP) models using the Bayesian Dynamic Programming algorithm developed by Imai Jain and Ching (2008) (IJC). The IJC method combines the DDP solution algorithm with the Bayesian Markov Chain Monte Carlo...

New product release preannouncement is a pre-release communication process for sending a message to target groups such as consumers, competitors, and/or stockholders. Despite its importance, little has been empirically investigated about the strategic role of its timing. In this paper, we focus...

Previous work has mostly looked at how acquisitions affect firm-level outcomes. This paper investigates how acquisitions affect product-level outcomes in the context of the console video game industry. We model the effect of acquisitions on video games' innovativeness, quality, and sales...

Despite its important implications for TV program producers and advertisers, little has been investigated regarding consumers' choice of TV viewing methods - live versus time-shifting (i.e., viewing with DVRs). This paper studies how consumers watch TV dramas and the roles of time-shifting by...