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Message framing strategy for brand communication
Tsai, Shu-Pei - In: Journal of advertising research 47 (2007) 3, pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.; Minor, Michael - In: Qualitative market research : an international journal 14 (2011) 2, pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
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Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik; Poddar, Amit; Yancey, Scott; … - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
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The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.; Noble, Stephanie M.; Noble, Charles H. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
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Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
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Informationsschnittstellen zwischen Anbietern und Nachfragern im elektronischen Handel : Anforderungen und Gestaltungsoptionen in den Phasen der Wissens- und Absichtsbildung
Lincke, David-Michael (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001683983
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Kundenservice durch Benutzerinformation : die technische Dokumentation als Sekundärdienstleistung im Marketing
Schlömer, Tobbias - 1997
Persistent link: https://www.econbiz.de/10000965418
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Advance selling programs : when to introduce and what to inform consumers
Ding, Yucheng; Zhang, Tianle - In: Managerial and decision economics : MDE ; the … 43 (2022) 3, pp. 779-790
Persistent link: https://www.econbiz.de/10013166320
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Modeling the impact of marketing information on consumer buying behavior in a matured marketing environment : an exploratory study of the Middle East consumers
Manickam, Sakkthivel A.; Sriraman, Bharath - In: Journal of promotion management : JPM 19 (2013) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10009738251
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Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009738779