-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction … ; pricing ; advertising …

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising …, advertising, and information acquisition. This illustrates the firm's tradeoff of actively managing its consumer base through …

Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply … chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the … percentage of the retailer's advertising expenditure that it will provide. In addition, it also announces the wholesale price. In …

In this paper we analyze a stochastic dynamic advertising and pricing model with isoelastic demand. The state space is …-Steiner identity will be derived. Explicit expressions of the optimal advertising and pricing policies, of the value function and of … the optimal advertising expenditures will be given. The general results will be used to analyze the case of impatient …

In Sethi et al. introduced a particular new-product adoption model. They determine optimal advertising and pricing …

This paper studies the optimal advertising policy over the product life cycle of a semi-durable good whose failure rate … directly, consumers influenced by advertising, and loyal customers making replacements. The revenue stream is composed of sales … with both durable and non-durable properties and solve using optimal control. The guidelines for advertising during new …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand …'s advertising effort, performing this task both in the static and in the dynamic game. then, I show that an analogous result emerges …'s advertising effort; and (ii) by using a contract which is linear in the brand equity, in the dynamic case. …

Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial … allowing for price discrimination between these consumers. -- Meeting-the-competition clauses ; advertising ; price …