Maximization of customer equity is a core objective of customer-company relationship management. We present an extended model of customer equity for determining the optimal allocation of marketing resources across acquisition and retention activities. Focusing on the negative relationship...

A methodology for rational pricing of catastrophe insurance is described. The methodology has two components: a solvency- and stability-based framework, and an engine to quantify the loss variability that drives solvency and stability. Generalization to account for contagious effects of...