Optimizing time-limited price promotions
Year of publication: |
June/September 2016
|
---|---|
Authors: | Hanna, Richard ; Swain, Scott D. ; Berger, Paul D. |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 4.2016, 2/3, p. 77-92
|
Subject: | time limits | deadlines | urgency | promotions | discounts | decision calculus | Theorie | Theory | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Zeit | Time | Rabatt | Rebate | Diskontierung | Discounting |
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