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Evaluating a computer-based marketing course by means of focus groups and interviews
Höld, Regina - In: Organising knowledge : methods and case studies, (pp. 138-152). 2004
Persistent link: https://www.econbiz.de/10001924262
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Mode Effects in Mixed-Mode Economic Surveys : Insights from a Randomized Experiment
Hsu, Joanne W. - 2015
, questions exist about the comparability of data gathered using a web interview and data gathered using more traditional survey …
Persistent link: https://www.econbiz.de/10013027343
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Validity Assessment of an Experimental e-Shopping Interface and Survey in a Multicultural Context
Vachon, Francine; Vachon, Jean - 2011
-speaking and 26 French-speaking) to complete the same online experiment while performing a think-aloud protocol. To ensure that …. This third point was critical to the success of the experiment. To achieve this goal, 8 pre-tests were conducted. This …
Persistent link: https://www.econbiz.de/10014177290
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Multimedia in der Marktforschung
Zou, Bo - 1999
Persistent link: https://www.econbiz.de/10000679770
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - 2010
Persistent link: https://www.econbiz.de/10003937185
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The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de/10003540315
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Increasing web survey response rates in innovation research : an experimental study of static and dynamic contact design features
Sauermann, Henry; Roach, Michael - In: Research policy : policy, management and economic … 42 (2013) 1, pp. 273-286
Persistent link: https://www.econbiz.de/10009706954
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Dynamic, interactive survey questions can increase survey data quality
Dolnicar, Sara; Grün, Bettina; Yanamandram, Venkata - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 690-699
Persistent link: https://www.econbiz.de/10010246307