Nelson, Jon P.; Coulson, N. Edward; Moran, John R. - 2004
; mis-measurement of advertising; simultaneous equations bias; and inadequate attention to nonstationarity and dynamics …. This paper reappraises the relationship between alcohol advertising, price, and consumption in a manner which speaks to … evidence of cointegration between beverage consumption, prices, advertising, and real income. Elasticities obtained from the …