Similar Search Results

From customer value co-creation behaviour to customer perceived value

Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026

Persistent link: https://www.econbiz.de/10012607867

Total market orientation, customer value, and market performance from a dual perspective

Tournois, Laurent - In: The journal of applied business research 29 (2013) 4, pp. 1157-1173

Persistent link: https://www.econbiz.de/10009777592

Houdini's magical marketing strategies

Weinstein, Art - In: Journal of strategic marketing 30 (2022) 7, pp. 691-702

Persistent link: https://www.econbiz.de/10013492881

Value-based selling capability : antecedents and implications for B2B sales performance

Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418

Persistent link: https://www.econbiz.de/10014447809

The relational context of creating customer portfolio analyses

Rudawska, Edyta - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 143-152

Persistent link: https://www.econbiz.de/10011339363

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Examining the theoretical influences of customer valuation metrics

Weir, Kenneth - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 797-824

Persistent link: https://www.econbiz.de/10003768200

Determining the indirect value of a customer

Ryals, Lynette - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 847-864

Persistent link: https://www.econbiz.de/10003768231

Selling today : creating customer value

Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael - 2010 - 11th ed., internat. ed.

Persistent link: https://www.econbiz.de/10003777497

Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability

Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009

Persistent link: https://www.econbiz.de/10003778168