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Showing
21
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21
Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel
;
Estrella-Ramón, Antonia
; …
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
Saved in:
22
Pure plays versus brick and click : an analysis of e-commerce marketing strategy, channel structure and performance
Rasheed, Howard S.
;
Geiger, Scott
- In:
Research at the marketing-entrepreneurship interface
,
(pp. 85-100)
.
2003
Persistent link: https://www.econbiz.de/10003844676
Saved in:
23
Multi-Channel-Marketing : Novum oder Phrase?
Hurth, Joachim
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
30
(
2001
)
9
,
pp. 463-469
Persistent link: https://www.econbiz.de/10001605085
Saved in:
24
Multi-Channel-Management. : Eine empirische Analyse zu ausgewählten Aktionsparametern und deren Erfolgsrelevanz
Wirtz, Bernd W.
;
Büttner, Tobias
;
Schwarz, Joachim
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10001759679
Saved in:
25
Multi-Channel-Management - Struktur und Gestaltung multipler Distribution
Wirtz, Bernd W.
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
31
(
2002
)
5
,
pp. 676-682
Persistent link: https://www.econbiz.de/10001670419
Saved in:
26
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
Saved in:
27
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
28
Marketing channel attribution modelling : Markov chain analysis
Mehta, Kunal
;
Singhal, Ekta
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 63-77
Persistent link: https://www.econbiz.de/10012284771
Saved in:
29
Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean
;
Ferraro, Carla
;
Campbell, Colin L.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
Saved in:
30
Multichannel management : a normative model towards optimality
Gruber, Gottfried
-
2009
-
1. Aufl.
A company operating various sales channels, e.g. the
Internet
and a traditional shop, inevitably faces a tricky …
Persistent link: https://www.econbiz.de/10011933848
Saved in:
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