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Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel; Estrella-Ramón, Antonia; … - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
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Pure plays versus brick and click : an analysis of e-commerce marketing strategy, channel structure and performance
Rasheed, Howard S.; Geiger, Scott - In: Research at the marketing-entrepreneurship interface, (pp. 85-100). 2003
Persistent link: https://www.econbiz.de/10003844676
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Multi-Channel-Marketing : Novum oder Phrase?
Hurth, Joachim - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 30 (2001) 9, pp. 463-469
Persistent link: https://www.econbiz.de/10001605085
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Multi-Channel-Management. : Eine empirische Analyse zu ausgewählten Aktionsparametern und deren Erfolgsrelevanz
Wirtz, Bernd W.; Büttner, Tobias; Schwarz, Joachim - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10001759679
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Multi-Channel-Management - Struktur und Gestaltung multipler Distribution
Wirtz, Bernd W. - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 31 (2002) 5, pp. 676-682
Persistent link: https://www.econbiz.de/10001670419
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Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.; Churakova, Anna - In: Digital strategies in a global market : navigating the …, (pp. 213-227). 2021
Persistent link: https://www.econbiz.de/10013164200
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Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia; Lamey, Lien; Breugelmans, Els; Melis, Kristina - In: Journal of retailing 97 (2021) 2, pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
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Marketing channel attribution modelling : Markov chain analysis
Mehta, Kunal; Singhal, Ekta - In: International journal of Indian culture and business … 21 (2020) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10012284771
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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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Multichannel management : a normative model towards optimality
Gruber, Gottfried - 2009 - 1. Aufl.
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky …
Persistent link: https://www.econbiz.de/10011933848