Going online for groceries : drivers of category-level share of wallet expansion
Year of publication: |
2021
|
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Authors: | Campo, Katia ; Lamey, Lien ; Breugelmans, Els ; Melis, Kristina |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 2, p. 154-172
|
Subject: | Category expansion | Marketing mix | Multichannel retailing | Online grocery shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel |
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