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Celebrity Marketing : der Trend zur Werbung mit Prominenten
Awada, Nadja - 2003
Persistent link: https://www.econbiz.de/10001769436
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Game outcome and in-game advertising effects
Mau, Gunnar; Silberer, Günter; Gödecke, Janin - In: Cutting edge international research, (pp. 159-170). 2010
Persistent link: https://www.econbiz.de/10003985173
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Marketingkommunikation
Pepels, Werner - 2011 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2015 - Second Edition
Persistent link: https://www.econbiz.de/10010474761
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Advertising systems in Japan : marketing behavior, advertising industry, advertising literacy
Kishiya, Kazuhiro - In: Kansai University review of business and commerce 7 (2005), pp. 1-21
Persistent link: https://www.econbiz.de/10002946403
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The advertising business : operations, creativity, media planning, integrated communications
Jones, John Philip (contributor) - 1999
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the … business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished … and practice for advertising students and professionals. …
Persistent link: https://www.econbiz.de/10012692092
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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The advertising business : operations, creativity, media planning, integrated communications
Jones, John Philip (contributor) - 1999 - Online-Ausg.
operation, creativity, media planning, operations and speciality advertising …
Persistent link: https://www.econbiz.de/10013207752
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Ad networks, consumer tracking, and privacy
D'Annunzio, Anna; Russo, Antonio - 2017 - This version: September 2017
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …
Persistent link: https://www.econbiz.de/10011723426
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The impact of privacy policy on the auction market for online display advertising
Johnson, Garrett - 2013
The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …
Persistent link: https://www.econbiz.de/10010250694