Narrow search
Showing 1 - 10 of 52,386
Cover Image
Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers …
Persistent link: https://www.econbiz.de/10011305392
Cover Image
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Cover Image
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Cover Image
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Cover Image
The impact of privacy policy on the auction market for online display advertising
Johnson, Garrett - 2013
The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …
Persistent link: https://www.econbiz.de/10010250694
Cover Image
Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers …
Persistent link: https://www.econbiz.de/10010479015
Cover Image
Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil - 1997 - 1. publ.
Persistent link: https://www.econbiz.de/10000620128
Cover Image
Internet: liability of search engine providers and advertisers for use of keywords in sponsored links
De Freitas, Ian; Headdon, Toby - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 76-77
Persistent link: https://www.econbiz.de/10003763984
Cover Image
Internet: will regulators cast their net over web advertising?
Shaw, Samantha; Graham, Kathryn - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 3, pp. 283-285
Persistent link: https://www.econbiz.de/10003821747
Cover Image
Cross-culture internet advertising
Khare, Nidhi - In: Indian journal of economics & business : IJEB 8 (2009) 1, pp. 167-177
Persistent link: https://www.econbiz.de/10003853398