Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K.; … - 2021
would only reduce cigarette sales by about 2 percent, while forcing TV networks to eliminate all on-screen smoking activity …We evaluate whether and how branded TV product placement affects sales for cigarette brands. We use data on product … placement exposure for each cigarette brand. We find that product placement has a small yet positive and statistically …
