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Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna; Maclaran, Pauline - In: Journal of strategic marketing 15 (2007) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10007605635
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Bollywood Cinemas Global Reach: Consuming the Diasporic Consciousness
Takhar, Amandeep; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 266-280
Persistent link: https://www.econbiz.de/10010018415
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Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna; Kearney, Matthew; Maclaran, Pauline - In: Journal of marketing management : MM 29 (2013) 1, pp. 158-174
Persistent link: https://www.econbiz.de/10010093124
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Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard; Maclaran, Pauline; Bradshaw, Alan - In: Marketing theory 13 (2013) 2, pp. 213-225
Persistent link: https://www.econbiz.de/10010146218
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Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark; Maclaran, Pauline - In: Journal of historical research in marketing 5 (2013) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10010184869
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Critical Reflection in the Marketing Curriculum
Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna - In: Journal of marketing education : JME 24 (2002) 3, pp. 184-192
Persistent link: https://www.econbiz.de/10006261458
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Casting a Critical "I" Over Caffrey's Irish Ale: Strong Words, Softly Spoken
Patterson, Anthony; Brown, Stephen; Stevens, Lorna; … - In: Journal of marketing management : MM 14 (1998) 7, pp. 733-748
Persistent link: https://www.econbiz.de/10006991406
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Marketing and feminism: A bibliography and suggestions for further research
Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna - In: Marketing intelligence & planning 15 (1997) 6-7, pp. 369-376
Persistent link: https://www.econbiz.de/10006995726
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The "glasshouse effect": Women in marketing management
Maclaran, Pauline; Stevens, Lorna; Catterall, Miriam - In: Marketing intelligence & planning 15 (1997) 6-7, pp. 309-317
Persistent link: https://www.econbiz.de/10006995733
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Using computer programs to code qualitative data
Catterall, Miriam; Maclaran, Pauline - In: Marketing intelligence & planning 14 (1996) 4, pp. 29-33
Persistent link: https://www.econbiz.de/10007005028