Qualitative data are presented following a series of four studies where participants completed a quantitative reasoning task followed by either an interview or an audio diary. Qualitative data were analysed using thematic analysis (Braun and Clarke 2006) with three main themes emerging:...

Transport policies to increase active and sustainable travel in Britain have focused mainly on persuading people of the health benefits of walking and cycling for short trips, and have assumed that if people can be persuaded that more active travel has personal benefits then behavioural change...