We present the results of a study designed to measure the impact of interruptive advertising on consumers' willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads that diverted their attention from a computer game they...

Economics offer different but complementary approaches to understanding privacy and security. For this inaugural contribution to the new In Our Orbit department, I was asked to explain briefly their methodological differences and similarities, and why they matter in our thinking about security...

Game-theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game-theoretic...

We analyze how alternative consumer data handling regimes affect the welfare of consumers, advertising firms, and an intermediary Ad exchange in the context of targeted advertising. We find that the collection and use of consumer data for targeting purposes affect consumer welfare through three...