Do Interruptions Pay Off? : Effects of Interruptive Ads on Consumers' Willingness to Pay
Year of publication: |
2019
|
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Authors: | Acquisti, Alessandro |
Other Persons: | Spiekermann, Sarah (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (40 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Interactive Marketing, 25(4), 226--240 (2011) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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