This study explains the essentials of artificial intelligence (AI) in big data analytics for the agriculture industry during the COVID-19 pandemic. The systematic review approach was employed for the documentary and analysed using content analysis. In addition, the literature and previous...

This study examines the mediating effect of job satisfaction between the relationship of ethical change management and organisational performance in Thailand. The online survey was distributed through convenience sampling for seven-sector employees. The data were analysed using SPSS Version 27...

This study identifies the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, and trust on intention to use healthcare chatbots and apps among users in Bangkok, Thailand. The online convenience sampling method collected data from 387 healthcare...

This study explains the determinant factors influencinghostel customers' electronic word of mouth (e-WOM) during the COVID-19 pandemic at Ao Nang, Krabi in Thailand. A purposive sampling of eight hostel customers in Ao Nang, Krabi in Thailand, was selected for a qualitative study. The data were...

This study examines the mediating role of electronic word of mouth (E-WOM) on the relationship between digital marketing activities and intention to buy among Shopee’s customers in Thailand. Digital marketing activities comprise content marketing and electronic promotion (E-Promotion). The...

This study identifies the determinant factors of hotels' customer loyalty during the COVID-19 pandemic in Thailand. The determinants comprise prices, facilities, services and mediating effect of customer satisfaction. The self-administered online survey was distributed through convenience...

This case study explains talent retention in convincing to remain with the True Corporation in Thailand. The secondary data were analysed using the documentary method and content analysis through a systematic review. It reveals that talent retention can be influenced by performance-based...

In the dynamic digital environment, the emergence of digital wallets like Worldcoin signifies a transformative trend. This study examines the factors that influence the adoption of digital wallets in Thailand, focusing specifically on the Worldcoin wallet. The primary aim is to identify and...

In the dynamic and ever-evolving digital landscape, the emergence of digital wallets, exemplified by the likes of Worldcoin, represents a significant and transformative trend. This study employed a quantitative research approach to investigate the potential determinants of Worldcoin wallet...

This study investigates how consumers make decisions when using online food delivery services in Thailand, with a particular focus on the price-related factors that influence their choices. The research adopts a mixed-method approach, combining quantitative and qualitative data collection and...